Marg Business Transformation

Marg Business Transformation

How to Win Talent War

talent war

In today’s knowledge economy, employees with unique skills have a profound impact on organizations. It’s crucial to keep them happy. Many managers believe that compensation is the key (as the eye-popping rewards paid to employees in the upper echelon show). But genuinely talented people aren’t just motivated by money. Earlier, we discussed key challenges organizations are facing today while attracting and retaining the best talent. While there’s no silver bullet but let’s look at ways in which we can address some of these challenges.

  1. Brand, compensation, and Benefits – this is more long-term play and organizations need to work on creating a brand that is known for helping employees succeed while challenging them to exceed their potential. Every brand needs to have a personality and how well can talent associate with that will go a long way in both attracting and more importantly retaining people.
  2. Recruitment Process – how do we make this more structured and shorter gone are the days when companies used to take 30-45 days to screen profiles and then respond via a standard e-mail on the next steps. This shows the agility and decision-making framework of an organization, something the young workforce definitely looks at. For all senior hires, make sure verification and reference are part of the standard process before making the final offer – it’s good to talk to a few people to get a perspective on the values, people, and hard skills your next leader brings to the table.
  3. Diversity, Equity & Inclusion (DE&I ) – It starts with awareness and is important to train interview panelists and leaders to look beyond their biases and recruit the best available talent for their respective organizations. It’s also a good idea to encourage hiring people who were out of the job market for personal / family challenges as you might find some excellent talent there who might not be in the eye of the market due to career breaks.
  4. Counteroffer scenario – Playing with market dynamics is a reality and you need to be prepared to have a range with which you can work. Get this initially from the hiring manager to avoid going back and forth and slowing the process. As a recruiter, you need to use judgment, interview feedback, and candidate fitment while making the final offer. Good to understand what the candidate is looking for is its money, title, job description, future growth opportunity, company brand & so on, and make sure your offer is touching that key point.
  5. High offer Dropouts – Again reality of the market, while you need to do an analysis on the top reasons for dropouts, it’s also good to have a healthy recruiting pipeline (20-25%) more than the actual hiring number to avoid any last-minute surprises.

Top talent enables outcomes that otherwise wouldn’t be possible — special, tail-of-the-distribution-curve outcomes. If you rely on these people for outstanding organizational performance, you must tweak the way you look at them and treat them as valued, unique individuals.

Sudeshna Roy Basu

Co-Founder & CEO

Industry Experience: Held positions in Strategic Finance and Business Finance (F&A) at Intel, Bangalore, and Glaxo SmithKline, Gurgaon; Chartered Accountant from Kolkata Spearheaded the formation and set up of Marg as a training and consulting organization since 2007. Marg team delivers training and consulting in the areas of soft skills, Finance, and MS Office across all levels of management. Her present responsibilities in Marg include formulating and implementing strategic goals and objectives, Marketing, Business Development, Finance, and HR. Currently, Marg Business Transformation is the authorized affiliate of Prosci Inc (world leaders in Change Management) in the Indian subcontinent. Marg provides change management certification, enterprise training, and advisory services in the field of change management. Emergenetics and Human Synergistics are also couples of global offerings which have been added to the portfolio. Under severe competition, cost challenges, economic scenarios, and pandemics she has enabled Marg to get a niche share in the training market in India ably managing a team of highly professional and experienced trainers and a fast-paced business development team. She is also responsible for future market expansion and getting Marg to the trajectory of growth. Her experience in business finance (management accounting ) roles (at Intel and Glaxo SmithKline) was mainly around annual planning of business, product and promotion strategies, ownership of the brand and product PnL, product launches, pricing, leading short-term and long-term revenue/margin analysis by product/brands/customers, establishing controls frame for sales and marketing groups, transitioning finance roles from other geographies to India, driving decisions of greenfield sites which formed the basis of taking up the challenge to start up an organization.

Jemimma Flora

Head Operations

Hey 👋 I am Flora, Head - of Operations at Marg. Marg found me 6 years ago and the journey still continues to engage and bring the best out of me. I resonate and connect with the Marg values of Integrity, building a fun workplace, and enabling a great learner experience. Leaders at Marg believe and strive to make our workplace engaging, a culture of continuous learning, and enabling everyone to be great leaders at work. I am a big foodie, an avid traveler, and love spending time with loved ones over a good meal or some intense board games. I am passionate about the people I work with and constantly finding ways to tap into their strengths and work on opportunities - enabling holistic people development and a great workplace.

Bharathi R

Training Enablement Manager

Hello 👋🏼, I am Bharathi, Training Enablement Manager at Marg. After having spent 10+ years in various departments across the Banking industry, I am now part of the operations team. What I enjoy the most in Marg is that we strive to do better each day. We capitalize on our team’s strength and put the experience of our clients at the forefront. 

When am not working, you will find me spending time with my close ones either traveling or watching a movie. I am a yoga freak and do my best to volunteer for various causes whenever I get an opportunity.

Usha Salian

Business Development Manager

Usha comes from a background of business development, sales, and strategic management over 10+ years. Starting out her career in the insurance space, Usha progressed towards business development in the B2B events space and has handled projects across India, Dubai, Saudi Arabia, Qatar, Kuwait, Bahrain, Kenya, South Africa, and the APAC region.

With us for over a year, she now aims to make an impact in the corporate development space, changing the way organizations function through handling our flagship Prosci Change Management. In her own words, she says “Working with Marg has been a fantastic and pleasant experience, were

management doesn’t hesitate to trust you with bigger responsibilities and encourages you to grow always.”  

Leading by example, Usha has remained at the top of most performance indicators within every organization she has worked, from sales generated to metrics of effort such as highest outreach, call

time, or quickest conversions. She is an ardent believer in work-life balance and has showcased equal

attention to other areas of her life, such as fitness, holistic living, and maintaining a positive lifestyle.

The quote, “Hard work beats talent” doesn’t mean a lack of talent in her case, but attributes to her quality of being relentless, when given a task to perform, or target to achieve. Hence if it’s one quality, among many that shine from her, it’s simply her undying work ethic. In her spare time, she engages in Drama and Theatre

K Krishnamurthy [Krish]

Head MARG Consulting

With over 25 years of experience in the industry (Operations, Private Equity, Consulting, and Corporate finance), Krish leads Consulting at Marg.

His focus on Change management has helped many clients develop Change Capability, deliver complex projects, as well as support leadership development in that area. He holds an Experienced Practitioner qualification from Prosci and is also a Prosci Advanced Instructor. He is also a Certified Change Management Professional™, a sought-after Change Management credential, issued by ACMP.

Krish is also an Accredited Practitioner of Emergenetics – a research-based profiling instrument that addresses thinking and behavior styles. His experience in application of this tool is in supporting Leadership [individuals as well as teams] in self-awareness and subsequent coaching.

Lastly, with Marg developing solutions for organizations to address Culture, Krish is an Accredited Practitioner of Human Synergistics assessments that help develop and deliver changes to Organizational Culture, Effectiveness, as well as Leadership behaviors and impact.

He leverages his leadership experience across Indian and global organizations to help deliver results in these areas. His industry experience (has headed Business Lines, as well as Operations, Finance, and HR) has helped him in devising 'Practical' solutions suited to companies of various industries. His prime areas of expertise include Change Management, Culture Change, and Leaders/Leadership Teams Development (Senior Management).