45%
of employees in India feel a sense of dread regarding work due to a poor workplace culture.


Culture: The foundation of organisational success
Your company is only as resilient and healthy as
its culture.
All successful organisations have one thing in
common: a culture characterised by innovation
and performance, made possible by engaged
employees who thrive in a positive work
environment.
Why many culture transformation efforts fail
Many organisations fail in their culture change efforts because they inadvertently focus on changing organisational climate, which is only an aspect of culture. Changes in climate can bring some quick results, but these are inevitably short-lived unless there is also a shift in culture.


Human synergistics culture assessments
Since 1971, Human Synergistics culture assessments have helped thousands of organisations measure and
develop winning organisational cultures and leadership strategies. At MARG, we know how elusive the culture
success formula can be. As accredited Human Synergistics culture experts, we work with you to transform
culture into a catalyst for organisational success.
How the assessments work
As culture experts, we know that to move from your
current culture to your ideal culture, understanding the
underlying culture factors that shape employee
behaviour is vital.
Our culture reports use the world-renowned Human
Synergistics Circumplex, which breaks down and visually
represents culture factors in 3 behaviour categories (12
behavioural styles).


Click any part of the Circumplex to learn about it.
Research and development by Robert A. Cooke, Ph.D. & J. Clayton Lafferty, Ph.D. Copyright © 1987-2017 by Human Synergistics International. All Rights Reserved.
An ideal organisational culture scores high on the Constructive style and low on Aggressive/Defensive and
Passive/Defensive styles.
Backed by comprehensive, evidence-based research, our assessment tools help you
Envision your company’s ideal
culture and analyse the current
culture
Identify the desired culture
outcomes
(like customer service
styles and service quality)
Recognise the levers for change
that can bridge the gap between
the ideal and current culture.
Transform your culture with our organisational assessments
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- The Organisational Culture Inventory (OCI®)
- Leadership Impact (L/I)
- Customer Service Styles (CSS)
The OCI is the most thoroughly researched organisational culture assessment, used by thousands of companies
the world over. It uncovers how your employees collectively believe they are expected to behave and how those
behaviours influence employee effectiveness and engagement.
By choosing to take an OCI assessment, you can gain
- A deep understanding of how your employees currently believe they are expected to approach their work and interact with one another,
- Valuable insights into how your existing culture either supports or interferes with achieving goals at the Start a Conversation individual, team, and organisational levels, and
- Support to build a vision of your ideal culture by determining which behaviours will enable your employees and organisation to execute strategic initiatives and achieve goals.
How Culture Works
Ideal Culture
(Values)
(Values)
Causal Factors
(Levers for Change)
(Levers for Change)
Mission and Philosophy
Structures
Systems
Technology
Skills/Qualities
Operating Culture
(OCI Norms)
(OCI Norms)
Outcomes
(Effectiveness)
(Effectiveness)
Individual
Group
Organizational
Click any element in the image above to learn how Human Synergistics
helps organisations move from their current culture to their ideal culture.
Leadership impact (L/I)
Leadership/Impact is a 360-degree assessment that provides
leaders with key insights into their leadership strategies, the
impact of those strategies on the behaviour and performance of
others, and the culture they create as a result. By giving leaders
pertinent feedback on their personal and organisational
effectiveness, L/I helps them identify strategies and techniques
to motivate their teams towards sustained effectiveness,
performance, and productivity.


The benefits of the L/I assessment
L/I is an invaluable tool for
- Enhancing leadership development
- Promoting a constructive organisational culture
- Coaching leaders and managers
- Boosting organisational effectiveness
- Evaluating leadership development efforts
How the assessments work
Leadership/Impact assesses leader effectiveness by asking up to 12 of the leader’s peers, managers, and/or
subordinates (selected by the leader) to share feedback on the leader’s strategies, impact on others, and overall
effectiveness.
Our leadership experts work with you to administer the assessments, analyse the results, and build a custom
leadership development programme for your organisation.
Customer service styles (CSS)
Great customer service can be the key to strengthening your organisation’s profitability, sustainability, and
credibility. The CSS assessment offers invaluable insights into how your team treats customers and how this
behaviour in turn affects customer experience, attitudes, and future buying intentions.


What the assessment measures
The CSS asks your internal and external customers questions on:
- Your team’s approach to their work and their customer interactions,
- Customer satisfaction (including whether their expectations have been met),
- Customer loyalty (including whether they intend to use your products or services again), and
- Customer advocacy (including whether they’d recommend your company to others).
We process the assessment data electronically and give you a full report with the results and
recommendations. Our customer service experts analyse the assessment results and help you build a strategy
to boost the quality of service delivered by your agents and others who deal directly with your customers.